INFINITI Finishes Second in J.D. Power Sales Satisfaction

Many of us are familiar with J.D. Power studies of initial and long-term vehicle reliability, but J.D. Power also rates the vehicle purchase process as well. Since we are directly a part of this rating, Dick Smith INFINITI is particularly proud to announce that INFINITI came in second overall and among premium brands in sales satisfaction in the J.D. Power 2024 U.S. Sales Satisfaction Index (SSI) Study. 

For 39 years, the U.S. Sales Satisfaction Index (SSI) Study has measured satisfaction with the sales experience among new-vehicle buyers and rejecters (those who shop at a dealership but purchase elsewhere).  

The satisfaction index is based on six factors in order of importance:  

• Delivery process 
• Dealer personnel 
• Working out the deal 
• Paperwork completion 
• Dealership facility 
• Dealership website  

Satisfaction levels among those who rejected a dealer is based on five factors:  

• Salesperson 
• Price 
• Facility 
• Variety of inventor  
• Negotiation  

INFINITI dealers received an overall index of 840 out of 1000, which puts them second only to Porsche dealers (and above Jaguar). INFINITI was formed in 1989 to provide a car-buying experience that transcends the norms, and that goal has been realized.   

This is the second consecutive year INFINITI dealers have taken the overall number-two spot in the SSI, and the brand has ranked among the top five premium brands for the past 13 consecutive years. INFINITI also placed second in the Premium SUV category, which makes up much of our model line. It can be expected to continue with the completely redesigned 2025 INFINITI QX80.   

“As we celebrate 35 years of INFINITI this month, we are proud of our INFINITI retailers, and the teams that support them, for consistently delivering a superior car-buying experience,” said Bob Welby, Senior Director, Operations, INFINITI USA. “Our goal is to be the most seamless premium brand to do business with, and – thanks to our retail network – we continue to deliver.”   

Infiniti’s focus on an exceptional purchase experience starts before you get to the dealership. With the INFINITI NOW program, clients can begin the car-buying experience online with the national website and/or connect directly with a dealership site like the one you are on now. INFINITI retailers lead the industry for technology used throughout the sales process, including INFINITI’s patented ICAR-XTM sales and service app. Vehicle delivery, negotiation, sales paperwork, and the retailer facility all contributed to INFINITI’s SSI performance. 

When you visit Dick Smith INFINITI, you will not only be presented with the extraordinary INFINITI product line, but you will also enjoy a top-rated shopping and, hopefully, purchasing experience. See for yourself at Dick Smith INFINITI of Columbia.