What Makes INFINITI a Luxury Brand

INFINITI is a luxury brand that competes with other luxury models. But what does that mean exactly? What defines a luxury car? Dick Smith INFINITI has some answers. 

At one time, defining a luxury car was simple. Luxury cars offered numerous features that non-luxury cars lacked, such as leather seats, power features, and cruise control. Some emphasized their safety features or high build quality. Today, these attributes are prevalent among nearly all non-luxury model lines, and items like power windows, locks, and cruise control have become almost universally standard. Safety has also become widespread, with airbags, ABS, traction control, and even features like blind-spot monitoring and lane-keeping assistance being commonplace. So again, how do you define a luxury car?  

Luxurious Interiors with upgraded Materials and Comfort 

Slide inside any INFINITI interior, and the difference between luxury and mass-market becomes apparent. While many non-luxury models feature attractive dashboard designs, an INFINITI immediately captures your attention with its sophisticated design and high-quality materials. Nowadays, all cars include center screens, but you won’t find an INFINITI with one merely placed on top of the dash. In contrast, INFINITI seamlessly integrates its screens into a cohesive design that almost appears organic. It’s not merely a dollop of wood grain here and leather there. Instead, you will find innovative uses of quality materials that create a sense of flow among the screens and controls. And it’s not just about aesthetics either. Ergonomic seating is also a feature, offering multiple position customizations enhanced by heated, ventilated, and even massaging seats in some cases—luxuries you may never have had before but will never want to be without again. 

Striking Exterior Design 

The design has evolved over the decades. However, INFINITI strives to make each model a sculpture on wheels, with curves and character lines that capture light differently as the viewing angle changes. The unmistakable, uniquely shaped grilles and low-profile headlights make each model immediately recognizable as part of the brand, even as they evolve, such as the new grille and headlight treatment found on the QX80. It exemplifies how INFINITI models can always be relied upon to appear sculpted, modern, and, above all, special.  

Performance and Innovation 

Within the stylish curves, creases, and flowing interiors, there is a commitment to advanced engineering. This commitment is exemplified by the exclusive and innovative Variable Compression Turbo (VC-Turbo) engine technology. Turbo engines typically require lower compression when the boost is high, resulting in a loss of power and efficiency at lower compression levels when the boost is low. It has long been a dream of many manufacturers to achieve a variable compression ratio. Only INFINITI, however, has made this dream a reality on the streets.  

The innovation will continue with the long-running INFINITI Engineering Academy, which is part of INFINITI’s global search for the best and brightest young engineering talent to work in both automotive and Formula One engineering. This academy offers a 12-month, once-in-a-lifetime opportunity for seven world-class students who will work at INFINITI’s Technical Centre for Europe alongside the Red Bull Formula One Team while also developing technologies that eventually make their way into the showroom.  

Advanced Technology  

Inside each INFINITI, you will discover the latest technology designed to enhance convenience, comfort, and safety. ProPILOT Assist offers advanced driver assistance features, including adaptive cruise control and lane-keeping assist, while the new ProPILOT Assist 2.1 3D high-definition mapping technology enables true hands-off driving on major highways. Additionally, the INFINITI InTouch infotainment system provides seamless connectivity and user-friendly access to music, navigation, and smartphone integration. 

Extraordinary Ownership Experience 

When INFINITI first launched in 1990, its initial advertisements barely showcased the cars and concentrated on a higher level of ownership experience. INFINITI continues to uphold that commitment with services like INFINITI Premium Care, where hospitality and customer care are prioritized. Our integrated routine maintenance program for up to 36 months, along with comfortable service centers featuring amenities such as Wi-Fi and complimentary refreshments, ensures that hospitality and customer care remain a top priority.  

Dick Smith INFINITI takes things a step further with its Dick Smith Advantage program that features, among other benefits, its 200,000-mile EasyCare Powertrain Limited Warranty, which covers the engine, transmission, turbocharger, and all other drivetrain components. 

When you are ready for a luxury car experience and a vehicle that perhaps doesn’t mirror all the others in your neighborhood, come visit the extraordinary model lineup at Dick Smith INFINITI of Columbia.